Moving Beyond Telling Your Story

Through a combination of social media posts, blogs and columns, Lang shares how she and her family provide healthy, high-quality food in a manner that aligns with societal values. That sounds good, but what does it really mean? A few examples are below. Research conducted by The Center for Food Integrity shows shared values are three to five times more important to building trust than sharing facts or demonstrating technical expertise. This ties into research conducted by the American Farm Bureau Federation, which shows only one person in five has a high level of trust in modern agriculture and about half the population trusts modern ag somewhat, which means they are skeptical. But as Lang and other farmers continue to fine-tune how they tell the story of agriculture by demonstrating shared values, this trust gap with consumers will narrow.